Brand Design for the city of Dübendorf, done as part of a competition at ZHdK together with Daryl Schiltknecht. The students were commissioned to design a brand identity for the city. Our proposal won the competition, however due to the 2020 Covid pandemic, the project was abandoned.
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Brand Design Art Direction Graphic Design
As the heraldic animal of the city’s crest, the unicorn is the symbol of the city. In a strong, simple icon it works from tiny, glyph-like sizes up to oversized, large physical applications.
As long-standing historical settlement as well as modern hub of tech and engineering, Dübendorf embodies history and modernity equally. Its linear, reduced design gives it a dynamic, fast and poignant character. Its pose and leftward orientation however embody strength, durability and tradition.
© 2025 Micha Niederhäuser