ORIS is an internationally renowned independent watchmaker from the village of Hölstein, Switzerland. This local heritage informs the visual language, while the brand's beloved bear mascot takes center stage. The brand design was developed as part of a strategic repositioning focused on community, curiosity and commitment.
Designed as a part of the Jung von Matt team.
All rights reserved by Jung von Matt.
Brand Design Art Direction Graphic Design
Oris says «Welcome to Hölstein» – welcome to a place, where mechanical engineering is lived every single second, but with a friendly, warm and quirky approach that is unique to the brand in an industry dominated by overly serious, aristocratic and cold rhetoric.
The old Oris crest has evolved into a flexible pattern that is adaptable to various physical touchpoints, honoring the brand’s distinguished, traditional status as icon of mechanical watchmaking.
The peach rose color is inspired by the Oris headquarters in Hölstein. it’s warmth and inviting friendliness embodies the values of the brand.
The Oris bear welcomes anyone who wishes to step into the world of Oris. With a cheeky wink and a warm smile, he doesn’t take himself too seriously. Precision engineering however he is extremely serious about!
© 2025 Micha Niederhäuser